Jumia, Africa’s largest online retailer, was founded in 2012 by Sacha Poignonnec and Jeremy Hodara, who were both former employees of the American worldwide management consulting firm, McKinsey & Company.
Jumia offers customers the ability to buy products online, like phones and shoes, as well as groceries, flights, food delivery, and offers bill paying and cellular data plans. The company sought to build an online shopping experience, among other digital products, that could work well with Africa’s sometimes ineffective infrastructure. Read more…